adBlocks, the premier developer of workflow automation solutions for the advertising sales industry, announced today a new version of its Sales Force Automation (SFA) application, adSails. The new version is the result of a year-long, top-to-bottom rewrite of the application. It employs a client-server architecture that features a Java-based front end and a SQL backend database. First deployed in the second quarter, the new product offers enterprise-level scalability without the need for application serving technologies, such as Citrix. It also provides a faster, more consistent end-user experience. Most important, adSails' new application architecture dramatically reduces the cost of ownership for the company's current and prospective clients.
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