Press Release

adBlocks Launches New Product Interface at Annual CAB Tradeshow

CHICAGO, May 19, 2003 — At the Cable Advertising Bureau’s annual tradeshow in Chicago, adBlocks unveiled its new product, adSails. The software is a dramatic departure in look and feel from the earlier, eponymous versions. In addition to a more human interface, adSails software extends the functionality of the advertising sales industry’s premier workflow automation solution.

The new product addresses industry needs through improved activity management and reporting. It gives companies unprecedented ability to establish and enforce best practices through its Pipeline Workflow system. adSails allows a company to set quantitative and qualitative benchmarks for the sales process. Senior Systems Engineer Greg Born comments, “I don’t think there’s anything like it on the market—for any industry. The systematization of workflow is truly groundbreaking. Clearly, this is the future of advertising sales. We’re going to see this become the industry standard, both because of the productivity gains it will generate and because of its ability to quantify those gains through its reporting structures.”

The new design positions adBlocks even more definitively at the forefront of innovation in workflow automation solutions. It also further differentiates adBlocks from the cluttered field of Customer Relationship Management (CRM) vendors. Kevin Bowe, Vice President of Sales, says, “We’ve taken another leap beyond the limits of traditional CRM software. The reason CRM has gotten a bum rap in the last several years is that it couldn’t offer the sort of industry-specific, task-driven functionality it promised. It is what we describe as ‘flat’—in terms of both data structure and its return on investment.

“While adSails is a breed apart from conventional CRM, it nevertheless represents the future of the CRM industry: customized development, industry-savvy tech support, and functionality that delivers quantifiable returns on investment. You don’t get that sort of responsiveness from the Salesforce.coms of the world; you get it from small, nimble companies that focus on client needs.”

The interface redesign establishes a new direction for the software, one which adBlocks president Michael Phelps hopes to realize across the application’s other modules: “The next year will be tremendously exciting. As we carry the interface innovations over into other aspects of the software, we will extend the functionality of what is already a terrific product. We have a great team here, we’ve really hit our stride in the development department, and we’re turning out truly world-class software for our clients.”

adBlocks is the premier developer of workflow automation solutions for the advertising sales industry. Founded in 1994 in Kennebunkport, Maine, it numbers some of the largest media companies in the world among its client base.