Press Release

adBlocks Endorses Encoda’s Gatekeeper Interface

KENNEBUNK, Maine, March 30, 2003 — adBlocks recommends use of the Gatekeeper traffic interface developed by Encoda Systems. Michael Phelps, President of adBlocks, says, “Gatekeeper gives our mutual customers more accuracy and flexibility than was available in the so-called Novar interface. For example, Encoda now recognizes Spots-per-Week lines and Roadblocks. Additional fields are imported such as primary and secondary references, saving traffic managers time and increasing accuracy.” Todd Stanfield, adBlocks’ traffic interface specialist, remarks, “The feedback we have received from the field has been overwhelmingly positive. Where the interface has been implemented, people are telling us it’s a noticeable improvement.”

Additionally, this interface system is more versatile than those written for cable television before. It can receive either the names of clients, zones, and AEs or the special identity keys used by computers. On this point, Michael Phelps is proud to state that the adBlocks interface uses only these special identity keys by which it will obtain greater accuracy.

adBlocks is the premier developer of workflow automation solutions for the advertising sales industry. Founded in 1994 in Kennebunkport, Maine, it numbers some of the largest media companies in the world among its client base.