Press Release

Captivate Network selects adSails as its new CRM solution

KENNEBUNKPORT, Maine, October 13, 2004— adBlocks, the premier developer of workflow automation solutions for the advertising sales industry, has added Captivate Network, the leading provider of digital elevator advertising, to its client roster. The two companies signed an agreement last week that will see adBlocks' software, adSails, deployed for all of Captivate's us and Canadian sales operations.

The agreement concludes Captivate's search for a Customer Relationship Management (CRM) tool to improve its sales operations. The company evaluated a number of solutions in its RFP process, eventually narrowing the field to salesforce.com and adBlocks. Intuitive user-interface design and pre-existing customization to the advertising sales process gave adBlocks' solution the edge.

This enterprise deployment of adSails software will standardize operations and give management greater visibility into sales force activities. Captivate faces a complex sales environment: a single sale can involve multiple salespeople, multiple client contacts, and multiple planning and buying agencies. One of the deciding factors in Captivate's selection of adSails was its data structure, which was specifically designed to model these complex relationships. In addition to addressing Captivate's CRM needs, adSails will standardize the order generation and management process. The ability to systematize rate and inventory data was an important consideration in Captivate's decision.

Captivate has opted for an on-demand deployment, which delivers adSails software through adBlocks' ASP. This deployment method offers users access to their data from any location with an internet connection. Captivate joins a growing list of clients who are choosing to minimize the capital expenses associated with set-up and maintenance of the infrastructure required for enterprise application hosting.

The contract with Captivate signals adBlocks' commitment to emerging technologies in the advertising marketplace. President and Lead Developer Michael Phelps expressed excitement over the agreement. "Digital advertising is an emerging medium that shows tremendous promise. Captivate is at the forefront of this trend because they deliver a very specific and highly desirable demographic--affluent professionals--at a time when that demographic is largely beyond the reach of conventional advertising. They are one of the companies out there that are going about digital advertising in an intelligent, viable way. We are thrilled to be working with the Captivate team to develop a solution that sets a standard for the entire industry."

Software configuration and implementation are underway and will proceed through the fourth quarter. Deployment and training are scheduled for January.

About Captivate

Captivate Network (www.captivate.com) is the national news and entertainment network that broadcasts quality programming and advertising to a highly desirable and targeted audience during the workday, when they are making business and personal buying decisions. Captivate is one of the most effective advertising vehicles available, earning a high 45% ad recall, according to Nielsen Media Research. Captivate's network is seen in a distraction-free viewing environment, on wireless flat-panel television screens in the elevators of premier office towers across North America. Currently, Captivate is seen on approximately 4500 screens, delivering nearly 30 million impressions per month. Headquartered in Massachusetts with offices throughout North America, Captivate Network is a Gannett company.

About adBlocks

adBlocks (www.adBlocks.com) is an advertising support company that develops Customer Relationship Management (CRM) and Sales Force Automation (SFA) solutions for the advertising sales industry. Its database software, adSails, maximizes efficiencies and drives incremental revenues for the ad sales operations of some of the largest media companies in the world. By focusing on the needs of the advertising marketplace, adBlocks amortizes traditional customization costs across the entire industry, rather than passing them on to individual customers. As a result, the company delivers superior functionality at a competitive price point relative to generic CRM/SFA solutions. Founded in 1994 to serve the needs of the cable advertising industry, the company serves eight of the top ten cable operators--including all of the top five--and has a market share of greater than 60%. In recent years, adBlocks has expanded to serve the needs of the larger advertising sales vertical, with clients in out-of-home, internet, newspaper, and magazine advertising. adBlocks is privately owned and headquartered in Kennebunkport, Maine.

adBlocks and adSails are registered trademarks of adBlocks, Inc., Kennebunkport, Maine. All other product and company names may be the trademarks of their respective owners. Copyright 2004, adBlocks, Inc.

Media Contact:

Brendan Haskins

Director of Marketing

adBlocks

P.O. Box 2753

Kennebunkport, ME 04046

p: 207.967.2530

f: 207.967.0247

bhaskins@adblocks.com